Vuori...Summer '24
I totally enjoyed the time I spent working at Vuori! As a retail sales associate and visual merchandiser I got a real feel for the brand ... an essential first step for a communicator. "Flipping the floor" every week and unboxing new products was fun, like Christmas morning. Ensuring that the back-of-house ran like a tight ship was also important to accomplish and to learn.
But it wasn’t just the day-to-day tasks that stuck with me. I learned that retail, when done well, is about telling a story. It’s about understanding how people move through a space, how they respond to color, texture, light—and most importantly, how they feel while they are doing it. In this regard, I got to work directly with the visual merchandising manager and even had a hand in helping her open the East Coast’s third Vuori store, which felt like being part of something much bigger than just folding joggers and ringing people up.
Sure, I was focused on hitting my sale numbers, which I did by averaging $4,500 sales per day, but that wasn’t the real prize. The real win was feeling the pulse of what made people connect with a brand in a physical space. and seeing that I had a place in that world.